Homecoming at SIX Exchange

On Wednesday, 26 August 2026, I celebrated the 25th anniversary of 100 WHF and 15 years of the SIX Exchange cowbell—a symbolic icon of the trust, quality, and consistency that have defined my career leading and building world-class regulatory, risk, and compliance transformations and organizations. Approximately 15 years ago, on January 24, 2011, we opened the market with Peter Gomez, Chairman of the Board of Directors of the SIX Group, and Rektor of the University of St. Gallen, and the SIX staff and about 30 women in hedge funds, and inaugurated the SIX Swiss cowbell, which coincided with the 10th anniversary of 100 Women in Finance. We celebrated the 10th anniversary of 100 Women in Finance at the SIX Exchange, resulting in two TV (SF1) appearances, followed by market openings at LSE, NYSE, Toronto Stock Exchange and Chicago Stock Exchange on the same day.

When I worked at both SIX Group and Deutsche Boerse—a market data business—with cross-functional teams at both the SIX Exchange and Deutsche Börse, regulators benchmarked the outcomes against 23 global competitors, and institutional powerhouses such as BlackRock New York, Barclays London, and Swiss Life Asset Management gained confidence. This was risk management, compliance, and regulatory affairs—embedded in systems and processes that protected billions in assets while enabling seamless market operations during periods of industry transformation and regulatory scrutiny.

Since I last saw the Swiss cow bell 15 years ago, I have witnessed industry shifts at the SIX Exchange: the business model shifted away from its traditional focus on IPOs and listings to a technology- and data-driven hub, and to digital assets tokenization infrastructure provider. Moreover, I saw the major shift from active to passive management, leading to ETF market capitalization exploding from €1 trillion to €15 trillion, with institutional and retail clients adopting them in portfolios.

Throughout these changes, I worked on strategic roadmaps for large-scale digital transformations for listed firms to reach moonshot goals and grow to 50 million clients. These same principles now drive Comply Now—designed to help fintech and AI firms become compliant and not just meet regulatory requirements, but compete with sustainable competitive advantages.

Are you navigating regulatory and technology shifts while scaling new business lines? Let's discuss how I can solve this for firms like yours.

Cecilia Mueller Chen