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    <loc>https://www.comply.ch/home</loc>
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    <lastmod>2026-09-30</lastmod>
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      <image:title>Home - Comply now, thrive tomorrow</image:title>
      <image:caption>Compliance is essential for any venture that wants to be taken seriously by investors and the broader financial industry, especially if it’s part of the digital revolution. That’s why we encourage you to address your compliance issues and requirements in the planning stages, so you can be sure your products and services are on the right path from day one. see what we can do start complying now</image:caption>
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  <url>
    <loc>https://www.comply.ch/testimonial</loc>
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    <priority>0.75</priority>
    <lastmod>2022-01-19</lastmod>
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  <url>
    <loc>https://www.comply.ch/testimonial/chairman-of-the-board-of-directors-of-a-listed-universal-bank</loc>
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    <priority>0.5</priority>
    <lastmod>2025-03-05</lastmod>
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    <loc>https://www.comply.ch/testimonial/chairman-of-the-board-of-directors</loc>
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    <lastmod>2025-03-05</lastmod>
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  <url>
    <loc>https://www.comply.ch/testimonial/arthur-davis</loc>
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    <lastmod>2022-03-04</lastmod>
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  <url>
    <loc>https://www.comply.ch/testimonial/private-equity-firm</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-19</lastmod>
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  <url>
    <loc>https://www.comply.ch/about</loc>
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    <lastmod>2026-10-28</lastmod>
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      <image:title>About</image:title>
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      <image:title>About</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61e7e294feb26a5ec9aac05a/1644415129542-TOCRMEPLO6B2OKH6EMEO/nina-luong-dy4QG5c5xWQ-unsplash+copy.jpg</image:loc>
      <image:title>About</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61e7e294feb26a5ec9aac05a/1649740551497-POGJEKJ5W0E66GXOHQ7T/nathan-anderson-prIk6PdCrgg-unsplash.jpg</image:loc>
      <image:title>About</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61e7e294feb26a5ec9aac05a/ab1d409b-0b8d-4b8b-990e-73199062ca9f/letter-36.jpg</image:loc>
      <image:title>About - Prof. Dr. Markus Müller-Chen</image:title>
      <image:caption>legal off-counsel Top legal firms and consulting companies call on Prof. Müller-Chen’s expertise in complex international litigation and arbitration cases in Switzerland, UK, and the United States concerning contract and commercial law across a wide range of industries: from reinsurance, insurance, banking, asset management, pharmaceutical, chemical, food processing, industrial, automobile, oil &amp; gas, consumer goods, and art. Accomplishments Prof. Dr. Markus Mueller Chen has been a tenured professor of private law, international private and procedure law, and comparative law at the University of St. Gallen since 2002. He is a member of the Ethics Committee and the Nomination and Succession Committee of the University of St. Gallen. From 2015 to 2019, he served as the Dean of the St. Gallen Law School. From 2013 to 2019, he was on the Board of Directors of the Swiss Association of International Law. From 2015-2019, he was a member of the Supervisory Council of the Swiss Institute of Comparative Law. He graduated with summa cum laude at the University of Basel. Awards &amp; Scholarship Basler Wissenschaftspreis 2000, which goes to one outstanding person across all academic disciplines at Basel University. He was awarded a scholarship from the Swiss National Science Foundation and Werenfels Foundation.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61e7e294feb26a5ec9aac05a/1aea0211-3dbd-409e-8328-8e70546c16c6/letter-35.jpg</image:loc>
      <image:title>About - Cecilia Müller Chen</image:title>
      <image:caption>Advancing enterprise AI strategy, governance, risk oversight &amp; sustainable growth Forward-looking, AI-driven, fintech leader and Data Governance Strategist, Cecilia Müller Chen has been recognized by Finews, as one of Crypto Valley’s Top Female Talents. She brings a distinctive blend of governance expertise, strategic judgment, and technology-risk insight to organizations navigating increasingly complex business environments. Her leadership impact spans regulatory strategy, audit and risk oversight, AI governance, IT architecture, internal controls, cybersecurity, data integrity, and digital evolution. Cecilia  drives sgnificant capital savings and sustainable business growth through macroeconomic and IT risk management. She has delivered transformational results for BIS, UBS, Deutsche Börse, SIX Exchange, and the China Construction Bank/Zurich and interfaces with asset managers and owners, ETF issuers, FINMA, SNB, BaFin, ESMA, EBA, and the European Union to reach enterprise goals. At SIX and Deutsche Börse, Cecilia managed systemic risks in EMEA and drove breakthrough EU legislation and owned all end-to-end regulatory matters to address the strategic and financial impact of emerging regulations.  Cecilia stabilized UBS IB EMEA and North American capital markets and treasury by managing more than CHF 11.2B of European sovereign debt exposures that reduced UBS capital requirements by over CHF 153M.      Cecilia built and scaled an organisation to sustainable financial self-sufficiency and expanded operational reach from 90 to 180 jurisdictions, and grew the client base from zero to 100 companies. Cecilia continues to blaze a trail in fintech governance and risk management. As Board Secretary at Besso, she guides board governance and supports in setting risk appetite. She is also CCO, CISO, and Data Protection Officer of Comply Now, where she guides clients to build sustainable cash flow and growth in alignment with regulatory compliance governance as they enter the energy, artificial intelligence, and digital technology markets.  Cecilia holds an EMBA from the University of St. Gallen, an MBA from the University of Toronto, and dual degrees from the University of California at Berkeley. She has additional diplomas in software engineering, artificial intelligence and law, and is a certified IAPP Artificial Intelligence Governance Professional (AIGP). She holds certifications European Seminar on Frontier AI and Law (ML4Good) and ESOP Governance Certification from the Private Directors Association.</image:caption>
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  </url>
  <url>
    <loc>https://www.comply.ch/services</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-10-05</lastmod>
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      <image:title>Services</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61e7e294feb26a5ec9aac05a/1644409300211-3QI2C1ENDHJ0CXPZFCJU/stephen-leonardi-emya7gRgE3E-unsplash.jpg</image:loc>
      <image:title>Services</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61e7e294feb26a5ec9aac05a/1644415011508-YGDWLHIDCE5M4J6L4MPQ/pexels-pixabay-415958+copy.jpg</image:loc>
      <image:title>Services</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61e7e294feb26a5ec9aac05a/59f1d133-93a9-4599-9f27-46d008f36842/Compliance+Advisory+Services+Worldwide</image:loc>
      <image:title>Services - Strengthen Trust</image:title>
      <image:caption>Future of Corporate Governance in the Age of AI Artificial General Intelligence has already arrived, and we are not ready for it. AGI systems will accelerate, with most market participants and governments underestimating them. Algorithmic risk and impact assessments are crucial to examine technical alignment, transparency, runaway scenarios, and unintended consequences. As frontier AI models become more powerful and are adopted across various industries and sectors, we work cross-functionally with teams to understand the strategic, financial, operational, technological, people and cultural, and governance implications during inflection points, growth phases, and in complex situations. We are in the room when decisions are made. Our success is measured by your independence afterwards.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61e7e294feb26a5ec9aac05a/41e7f13c-5e42-4962-899c-4e31bde9e147/Compliance+Advisory+Services+Worldwide</image:loc>
      <image:title>Services - Resilient governance</image:title>
      <image:caption>In today's climate of geopolitical risks, rapid technological changes, supply shocks, inflation, zero interest rates, trust in corporations, media, government, and non-profits is eroding. At Comply Now, we recognize the urgency of strengthening trust and bridge these divides. Entrusted by the world’s largest asset managers, asset owners, and issuers, we help you fulfill your fiduciary duties. Our core belief is that effective governance are essential for financial performance. As you navigate this complex landscape, you can count on us to partner up with you in fulfilling your fiduciary responsibilities and drive impactful solutions. Together, we can cultivate trust and thrive amid uncertainty.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61e7e294feb26a5ec9aac05a/bac8dca9-0b42-4156-bf54-d930d33448d7/Compliance+Advisory+Services+Worldwide</image:loc>
      <image:title>Services - Value creation</image:title>
      <image:caption>Leverage our expertise to generate value with AI and AI agents, data and high-performance computing, and identify alternative business models. Our experience stems from our time working at UBS Investment Bank in the Global Chief IT Architect's Office, where we assessed emerging technologies from Silicon Valley and around the world to orchestrate solutions across asset classes, jurisdictions, and divisions.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61e7e294feb26a5ec9aac05a/fc6b1fb2-47f1-4523-8069-f3063e102764/Compliance+Advisory+Services+Worldwide</image:loc>
      <image:title>Services - Legal opinions</image:title>
      <image:caption>Legal opinions on complex issues of international private and civil procedure law, arbitration, contract and commercial law, and art law Expert opinions in complex international litigation and arbitration cases in Switzerland, England, and the United States about cross-border procedural, contract and commercial law in various industries including re-insurance, insurance, banking, asset management, pharmaceutical, chemical, food processing, industrial, automobile, oil &amp; gas, consumer goods and art. Publications in German and English on a variety of legal matters such as private international and civil procedure law, Swiss private law, contract law, the international sales of goods, and art law (see the publication list here and here). Read the thought leadership</image:caption>
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      <image:title>Services - Expert training</image:title>
      <image:caption>Prof. Müller-Chen regularly teaches business law (contracts) as part of the Business Law for Managers and iEMBA Programme of the Executive School of the University of St. Gallen to executives, board members, consultants and entrepreneurs from all industries who have been based in Switzerland, EU and US.</image:caption>
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  </url>
  <url>
    <loc>https://www.comply.ch/successes</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-10-28</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61e7e294feb26a5ec9aac05a/1644413730049-BMVMZ1SKJM89673WJUYY/geran-de-klerk-qzgN45hseN0-unsplash.jpg</image:loc>
      <image:title>Successes</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61e7e294feb26a5ec9aac05a/1644413810966-UXI1JDJ36MP1AD0IL7GW/jonas-jacobsson-lFpiiO4LdQY-unsplash.jpg</image:loc>
      <image:title>Successes</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61e7e294feb26a5ec9aac05a/758a221b-2939-454d-ad48-ff0b77c5fe48/card-19.jpg</image:loc>
      <image:title>Successes</image:title>
      <image:caption>Gave expert opinions in international litigation and arbitration cases in Switzerland, England, and the US about cross-border procedural, contract and commercial law in various industries including re-insurance, pharmaceutical, chemical, food processing, banking, and consumer goods.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61e7e294feb26a5ec9aac05a/a86bc004-e2c4-42ab-906c-189b2b53e70d/card-09.jpg</image:loc>
      <image:title>Successes</image:title>
      <image:caption>Benchmarked IT service delivery including ITIL that involved the BIS, Swiss National Bank (SNB), Banco de Espana, and Nederlandsche Bank resulting in actionable insights that enhanced operational efficiency.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61e7e294feb26a5ec9aac05a/a6624f44-ec5d-4298-be02-c50443ba1f4f/card-11.jpg</image:loc>
      <image:title>Successes</image:title>
      <image:caption>Advised a listed technology company on international expansion into the EU, Switzerland, and the UK for its data protection and cybersecurity software.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61e7e294feb26a5ec9aac05a/4704190a-cf60-4335-9a19-70dbc9938e43/card-10.jpg</image:loc>
      <image:title>Successes</image:title>
      <image:caption>Devised a market-entry strategy and business plan for digital asset offerings across corporate finance, wealth management, asset management, exchanges, and payments, enabling early Bitcoin and Bitcoin Cash pioneers to enter Switzerland, the UK, and the EU.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61e7e294feb26a5ec9aac05a/3326fce1-2dba-4b49-83da-a2d8708a4994/card-12.jpg</image:loc>
      <image:title>Successes</image:title>
      <image:caption>Created a strategic roadmap to transform governance, risk, and compliance units—leveraging digitalization, AI, DLT, and automation—for a listed financial institution that wanted to reach its moonshot goal of 50 million customers.</image:caption>
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      <image:title>Successes</image:title>
      <image:caption>Built a best-in-class compliance organisation benchmarked among 23 peers and successfully defended a listed financial institution that was forced to disclose compliance from FINMA, Swiss National Bank, European Central Bank, IOSCO, Financial Stability Board, Bafin, ESMA, EBA and EU – amid regulatory scrutiny.</image:caption>
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      <image:title>Successes</image:title>
      <image:caption>Enhanced and built enterprise risk frameworks, systems and governance models plus options five times for various listed and privately-held companies.</image:caption>
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      <image:title>Successes</image:title>
      <image:caption>Assessed tech stack, wallets, stable coins to replace payment systems for 130+ financial institutions with Ethereum blockchain, resulting in open finance with over 1,900 corporations serving 70 million unbanked individuals.</image:caption>
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      <image:title>Successes</image:title>
      <image:caption>Helped a family office that bought a bank in the EU know whether it could establish a branch in Liechtenstein and Switzerland and use the EU rules of passporting.</image:caption>
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      <image:title>Successes</image:title>
      <image:caption>Provided advice to DPO facing problems with sensitive data leakage across the border and breaching local privacy laws – and advised on how to handle the issue.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61e7e294feb26a5ec9aac05a/75a74ef5-e89a-4a86-a5a6-ee3508e96928/card-17.jpg</image:loc>
      <image:title>Successes</image:title>
      <image:caption>Delivered guidance to board members of Risk, Corporate Governance Committees of listed financial institution on how to fulfill statutory commitments and responsibilities regarding all fintech projects (all- encompassing and wide ranging).</image:caption>
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      <image:title>Successes</image:title>
      <image:caption>Delivered 70x returns for a portfolio allocator by performing due diligence on various fintech targets and L1 and L2 protocols.</image:caption>
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  </url>
  <url>
    <loc>https://www.comply.ch/coming-soon</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-04-04</lastmod>
  </url>
  <url>
    <loc>https://www.comply.ch/thoughtleadership</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-10-26</lastmod>
    <image:image>
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      <image:title>Thought Leadership</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61e7e294feb26a5ec9aac05a/0a82503a-1e61-4bd5-8428-737223cd5865/2560px-DeepL_logo.svg.png</image:loc>
      <image:title>Thought Leadership</image:title>
      <image:caption>For translations, we recommend Deepl.com</image:caption>
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  </url>
  <url>
    <loc>https://www.comply.ch/book-a-call</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-04-16</lastmod>
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      <image:title>Book a Call</image:title>
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  </url>
  <url>
    <loc>https://www.comply.ch/privacy-policy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-03-10</lastmod>
  </url>
  <url>
    <loc>https://www.comply.ch/terms-of-use</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-03-10</lastmod>
  </url>
  <url>
    <loc>https://www.comply.ch/store</loc>
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    <priority>0.75</priority>
    <lastmod>2025-03-05</lastmod>
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